Over the span of your career, you become aware of your greatest strengths. Your clients tell you where you have served them best. Assessing your greatest assets—the human element of a company—is the fastest way to growth and change. My clients know we remedy misalignments, expose blind spots and uncover opportunities together whether individually or for the team. The results we produce together are always measurable. Here are a few of my success stories!
Cofounders - From Conflict to Collaboration.
Young and dynamic Cofounders started a business the day they met without an understanding of each other’s styles, personas and presentations. As the Company took off, differences became evident and competition ensued. How do we get competitive conflict to flip into collaboration?
Each Cofounder completed a 90 Day Quantum Leap Program that helped them to develop confidence and lose programs and patterns that were no longer serving them, resulting in a stronger sense of themselves as individuals. See-sawing between coaching their personal and professional development then the partnership and the business ultimately helped them see how their differences were just what their business needed.
THE FAST TRACK
Thriving business, happy and creative Cofounders.
"If it wasn't for Karin's intervention, SheWorx would have ceased to exist last year."
– Yin Lin Cofounder.
Nancy J Friedman Public Relations (NJFPR)
A 25 year success story hits a culture block as the Millennial Team + Boomer CEO = Communication Chaos.
The Founder of a highly successful PR firm loses her Gen X Managing Director, communication chaos causes departures and a string of hires that were not good fit. A key departure can uproot any business. This agency was busy and every hire counts. The key was uncovering a dynamic that was not understood, the Managing Director was acting as a interpreter. When she left the communication fell apart.
We deployed a listening program that covered every employee. We utilized the data from our listening report to rebuild the culture, starting with Ideal Employee profiling and a new recruiting process. Attrition is greatly reduced and recruiting expenses have dissipated.
THE BOTTOM LINE
"I have an office filled with ideal employees" this is office nirvana!
— Nancy Friedman CEO, NJFPR
Institute for Entrepreneurial Leadership — Community & Urban Development
From crushed spirits to catalyzed.
The small businesses of historic Halsey Street in Newark need revitalization as part of the ongoing redevelopment of the area, including Prudential’s new office tower. The economy, construction and a terrible winter crushed the area.
We developed and led a nine month small business education program that coached seven businesses through a customized playbook for strategic growth. We strengthened long term skills of the owners and introduced quick win strategies to increase profits in real time. To ensure the program's sustainability, we established a volunteer program with Prudential - we recruited and deployed company volunteers who provided coaching, marketing support, technical advice and business development consulting.
THE FAST TRACK
Rapid bottom line growth for all seven businesses..
Wells Fargo — Product Design & Launch
Leveraging an existing customer base for a win-win product launch.
We were invited to the annual Wells Fargo Mortgage planning meeting as the only vendor. The division was experiencing lackluster growth in a volatile market.
We identified an opportunity to cross-sell bank customers and convert them to mortgage customers. We developed a product called Rate Watch, that enabled Wells to collect competitive intelligence while offering their customer a valuable service. Next we developed, produced and launched the marketing campaign while leveraging data analytics to strategically target millions of names with powerful messaging and a CTA that outperformed any campaign in their history.
THE FAST TRACK
Rate Watch delivered a competitive edge for Wells Fargo. Call for bottom line numbers. They are too good to print.
Mortgage Direct — Innovative Marketing Strategy
Turning boredom into business growth through a rebrand.
A successful mortgage bank was hitting a plateau. The owner was bored, he had lost passion for his business and wanted to do something different.
Rapid change required a shift of culture, marketing, business model and training. We rebranded, changing the name and shifting the employee culture. We developed an ideal employee model and set out to recruit to that model. Once the marketing changed and leads were generated in a new way, we developed and implemented sales training to maximize conversions.
THE FAST TRACK
The transformed business yielded 5x growth in 8 months.
I-MARK Agency — Reinventing Telemarketing
A problem becomes an asset with strategic thinking and sales training.
Technology was making direct marketing increasingly impersonal resulting in reduced response rates, costly ineffective campaigns and negative customer experiences.
We reinvented telemarketing, from strategy to execution. We developed personal and relevant messaging that created an emotional connection with the consumer. Building on this connection, inbound call centers were I-MARK trained to develop relationships and close sales. I-MARK launched a new industry.
Clients included Citibank, Bank of America, Wells Fargo, JP Morgan/Chase, First USA, Continental Airlines, United Airlines, American Airlines, Northwest Airlines, 21st Century Insurance, The Money Store and Hallmark. .
THE FAST TRACK
The results driven approach worked. We delivered a substantial increase in response rates (50% to 200%) which led to increased conversions and highly profitable campaigns to acquire, cross-sell, up-sell and retain customers. We built and sold the Agency in less than three years.